Scottsdale Republic Business Profile, March 2011. Each Wednesday, the Scottsdale Republic profiles the owner of a Northeast Valley business. This week, it’s Dave West, Koko FitClub of Scottsdale. “When you love what you do, it truly does not matter how many hours your workday is.”

Scottsdale Republic

Business Profile

Computers lead way at Koko FitClub

March 2011

Each Wednesday, the Scottsdale Republic profiles the owner of a Northeast Valley business.

Name: Dave West

Name of business: Koko FitClub of Scottsdale

Title: Co-Owner

Age: 40

What I do: I run the day-to-day operations of the club. I network, market, promote, troubleshoot, train and make each member feel like this is their club; it's a place where they can spend 30 minutes in a clean, comfortable atmosphere while exercising.

About my business: Koko FitClub is changing they way people exercise. We have fused technology into fitness, creating a 30-minute workout that uses a computer to guide, motivate and engage the user. We create a personalized, automated program that is specific to each person and does not need to be scheduled. It is your program, on your time.

What I've learned in business: When you love what you do, it truly does not matter how many hours your workday is.

Goals: Create a business that helps change people's lives through healthy living and habits. Ideally, I would like to open a couple of clubs in the general area.

What community I live in: Northeast Phoenix

Affiliations and volunteer work: North Phoenix Chamber of Commerce

Where I grew up: Phoenix

Family: Wife, Suzanne, children Matthew, Katie and Ryan

Favorite film: "The Bad News Bears"

Favorite book: "Atlas Shrugged" by Ayn Rand

First Concert: Adam Ant (1983)

Business Website: http://scottsdale.kokofitclub.com

Business Address: 6245 E. Bell Road, Suite 113, Phoenix

Business phone: 480-588-6602

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