Meet Our Owners

Val and Mike Rogers

Val Rogers, co-owner of Koko FitClub Danville with husband Michael, are bringing the Koko Smartraining System to technology-savvy Bay Area communities. “People here are serious about their health and fitness and technology is huge!” Residents of this area, located just north of Silicon Valley, are completely at ease with the integration of technology into their daily lives. So, Koko’s use of technology to deliver automated personal training sessions is, according to Rogers, “a perfect fit.”

Rogers is a mother of two who left a career in real estate appraisal to raise her children 12 years ago, but says “In the last year I’ve been thinking that it’s time” [to get back to work.]  She has always been passionate about health and fitness, and equally passionate about helping her East Bay neighbors improve their lives. Rogers’ Koko FitClubs are an outlet for these passions while allowing her the flexibility to continue prioritizing her children.

Rogers describes busy East Bay residents as “highly educated and aware that fitness is important,” but “You can tell people are bored at typicals gym. They are tired of the same old things that don’t work.” She also sees traditional gyms as time-wasters that don’t mesh well with the East Bay commuter lifestyle. “Thanks to Smartraining,” she says, it’s possible to “save at least an hour” of gym time every visit. She is confident that the community will embrace the effective, time-efficient Koko workout and serene club as much as she does, and expects the health of the community to benefit as a result.